About Links

Links Concept was founded in 2000, and like many of the wineries we represent, we are 100% family owned. Being a family owned company, we are 100% committed to our customers and we strive to give you the best wines from around the world.
We are proud to represent some of the finest and leading wineries from the best producing wine regions. From your daily drinking wines to some of the finest wines produced in the world, look no further than Links Concept.

Patricio de la Fuente Saez – Founder

Ever since Patricio was a young man, he developed a passion for wine, entrepreneurship in Hong Kong . Following his graduation from the prestigious Hotel School the Hague in the Netherlands, he joined Hyatt International before transferring to wine full time for a local distributor and finally starting Links Concept with his partner Man Lai. His dream was to build an international wine import company, which focussed on high end family owned vineyards, distributed to Hong Kong, Macau And China. His dream and vision developed into Links Concept, the most premium wine distributor in the region. Following a long battle with cancer, Patricio unfortunately passed away July 4th, 2017 in Hong Kong, however his passion, energy and constant drive for perfection is still seen and felt in every layer of Links Concept.


Jermann Lai – Managing Director

Similar to Patricio, Man Lai has spend his professional career in the wine industry, and has build up more than 30 years of experience in premium wines. After spearheading Jebsen’s wine division in 1992, . He met Patricio in 1998 when they worked together at Dah Chong Hong, and has been Patricio’s partner, co-founder, right hand man and close personal friend from that point onwards. Man Lai has an extensive knowledge and passion for the wine industry and he loves sharing his stories over a great bottle of wine. As the most senior partner, Man Lai is responsible for Links Concept Company in general as well as the China offices and key accounts.


Pierre Legrandois – General Manager

Pierre has been involved in food and beverage industry his entire professional career. Pierre has built up extensive wine experience as sommelier in various key positions ranging from Sommelier at the 2 Michelin star Gerard Vie in Versailles, then under Alain Ducasse’s team at Le Louis XV in Monaco, after which he moved to London to support Pierre Gagnaire in the opening Sketch in 2001. He made the decision to move to Hong Kong in 2006 to become head sommelier at the prestigious Mandarin Oriental. As a dear friend of Patricio for many years, sharing a few wine trips together as well as the same passion and vision for wine; it was a natural decision for Pierre to join the Links family in 2010.

Meet the Links family:

Julie Lai – Director of Sales


 Angel Yung – Senior Sales Manager


Dominique Lim Senior Sales Manager


Fung Yuming, Phoebe – Senior Sales Executive


Joannes Chau – Senior Sales Manager


Silky Cheng – Sales Supervisor


Shirley Tsang – Sales Supervisor


Kate Wong – Sales Supervisor – Sommelier.


Louie Li – General Manager – East and North China


Poppy Yau – Deputy Sales Director (Shanghai)​​​​​​​


Habby Deng – Sales Supervisor (China)​​​​​​​


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