About Links

From their family, to our family… to yours.

Links Concept was founded in 2000 with the goal of sourcing the best wines in the world produced by 100% family-owned businesses and bringing those bottles to your table. Our seasoned team of wine enthusiasts are dedicated to quality, trust and a work hard/ play hard philosophy, and like our customers we understand that wine isn’t just about what goes into your glass, but what you get out of it.

At Links Concept not only are we committed to supporting 100% family-owned businesses… we are one. This drives our endless dedication to our customers and a passion for connecting you to the finest wineries in the world – so you can uncork with confidence and toast to the things worth celebrating.

So pick a wine, pour a glass and raise… to the occasion!

Patricio de la Fuente Saez – Founder

Ever since Patricio was a young man, he developed a passion for wine, entrepreneurship in Hong Kong . Following his graduation from the prestigious Hotel School the Hague in the Netherlands, he joined Hyatt International before transferring to wine full time for a local distributor and finally starting Links Concept with his partner Man Lai. His dream was to build an international wine import company, which focussed on high end family owned vineyards, distributed to Hong Kong, Macau and China. His dream and vision developed into Links Concept, the most premium wine distributor in the region. Following a long battle with cancer, Patricio unfortunately passed away July 4th, 2017 in Hong Kong, however his passion, energy and constant drive for perfection is still seen and felt in every layer of Links Concept.

Jermann Lai – Managing Director

Similar to Patricio, Man Lai has spend his professional career in the wine industry, and has build up more than 30 years of experience in premium wines. After spearheading Jebsen’s wine division in 1992, . He met Patricio in 1998 when they worked together at Dah Chong Hong, and has been Patricio’s partner, co-founder, right hand man and close personal friend from that point onwards. Man Lai has an extensive knowledge and passion for the wine industry and he loves sharing his stories over a great bottle of wine. As the most senior partner, Man Lai is responsible for Links Concept Company in general as well as the China offices and key accounts.

Bojan Radulovic – General Manager

Bojan has been involved in F&B business for over 15 years, and particularly in the wine business for over 12 years. His wealth of experience comes from being Chief Sommelier for key cruise companies such as Celebrity and Oceania Cruises to Group Sommelier for Maximal Concept’s restaurants as well as Head of Wine and Beverage of Peninsula Group. He is extremely passionate about the wine industry and has been working with Links throughout his career in Hong Kong. It was a natural decision for him to join Links Concept in 2020.