About Links

From their family, to our family… to yours.

Links Concept was founded in 2000 with the goal of sourcing the best wines in the world produced by 100% family-owned businesses and bringing those bottles to your table. Our seasoned team of wine enthusiasts are dedicated to quality, trust and a work hard/ play hard philosophy, and like our customers we understand that wine isn’t just about what goes into your glass, but what you get out of it.

At Links Concept not only are we committed to supporting 100% family-owned businesses… we are one. This drives our endless dedication to our customers and a passion for connecting you to the finest wineries in the world – so you can uncork with confidence and toast to the things worth celebrating.

So pick a wine, pour a glass and raise… to the occasion!

Patricio de la Fuente Saez – Founder

Ever since Patricio was a young man, he developed a passion for wine, entrepreneurship in Hong Kong . Following his graduation from the prestigious Hotel School the Hague in the Netherlands, he joined Hyatt International before transferring to wine full time for a local distributor and finally starting Links Concept with his partner Man Lai. His dream was to build an international wine import company, which focussed on high end family owned vineyards, distributed to Hong Kong, Macau and China. His dream and vision developed into Links Concept, the most premium wine distributor in the region. Following a long battle with cancer, Patricio unfortunately passed away July 4th, 2017 in Hong Kong, however his passion, energy and constant drive for perfection is still seen and felt in every layer of Links Concept.

Jermann Lai – Managing Director

Similar to Patricio, Man Lai has spend his professional career in the wine industry, and has build up more than 30 years of experience in premium wines. After spearheading Jebsen’s wine division in 1992, . He met Patricio in 1998 when they worked together at Dah Chong Hong, and has been Patricio’s partner, co-founder, right hand man and close personal friend from that point onwards. Man Lai has an extensive knowledge and passion for the wine industry and he loves sharing his stories over a great bottle of wine. As the most senior partner, Man Lai is responsible for Links Concept Company in general as well as the China offices and key accounts.

Bojan Radulovic – General Manager

With twenty years of experience in the food and beverage industry including more than a decade specializing in fine wines, Bojan Radulovic has built a distinguished career across luxury hospitality, international cruise operations, and high-end hotels and restaurant groups. Known for his deep knowledge of global wine regions and his commitment to excellence in service and education, Bojan has held senior leadership positions overseeing beverage programs, curating world-class wine selections, and mentoring Sommelier teams across multiple markets.

His passion for wine, strategic mindset, and dedication to quality have guided him throughout his professional journey, culminating in his current leadership role as General Manager, where he continues to drive innovation, strengthen partnerships, and elevate standards within the premium wine sector.